Pay 25% less for Google Shopping in Europe

How is that possible?

Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.

How does it work?

Google Shopping SERP with DFW CSS
  • icon-1We connect your Google Merchant Center to our Multi-Client Account
  • icon-2Ads will show just like today, but with ‘By DFW Shopping’ at the bottom
  • icon-3You can lower your bids by approx. 20%
  • icon-4Google will refund 5% of your ad spend (spend match)
  • icon-5Your products will also show on our CSS:

Great! How much do I have to pay for that?

In order to provide all services that enable you to get the full ‘CSS-saving’, we will charge you a % of the Google Shopping budget that you spend via our CSS. The % depends on the size of your ad spend. No worries: we’ll only take a small chunk of your big saving ;-)

How can I get it?

You can get it right now. Mail us at or  schedule a call here so we can get you started.